SAP Customer Experience (CX)

SAP Service Cloud focuses on enhancing customer service operations. It offers tools for managing customer support, field service, and self-service interactions. With features like ticket management, knowledge base access, and mobile service capabilities, SAP Service Cloud enables businesses to deliver efficient and responsive customer service experiences.

SAP Sales Cloud is a key component of the SAP Customer Experience suite, aimed at optimizing sales processes and driving revenue growth. It provides tools for lead and opportunity management, sales performance analytics, and configure-price-quote (CPQ) functionalities. With a focus on streamlining sales operations and improving collaboration, SAP Sales Cloud helps businesses enhance their sales effectiveness.

SAP Emarsys is a customer engagement platform, designed to deliver personalized and data-driven marketing campaigns. It enables businesses to create targeted, omnichannel marketing strategies by leveraging customer data and artificial intelligence. With features like customer segmentation, automation, and analytics, SAP Emarsys helps organizations enhance their marketing efforts and build more meaningful connections with their customers.

SAP Commerce Cloud is a robust e-commerce solution, designed to empower businesses in creating and managing online sales channels. The platform offers comprehensive features such as product catalog management, order processing, and seamless integration with back-office systems. With a focus on delivering a personalized customer experience, SAP Commerce Cloud enables businesses to implement targeted promotions, recommendations, and pricing strategies. The solution also supports B2B and B2C business models, and ensures scalability. By providing a unified and flexible e-commerce environment, SAP Commerce facilitates streamlined operations and enhances customer satisfaction throughout the entire online shopping journey.

SAP Customer Data Cloud is SAP's customer identity and access management (CIAM) solution. It’s designed to manage customer identities and consent preferences. It helps businesses to securely collect, consolidate, and govern customer data across various touchpoints, ensuring compliance with privacy regulations. By providing a unified view of customer profiles and preferences, SAP Customer Data Cloud enables organizations to deliver personalized and trustworthy experiences while maintaining control over customer data privacy and consent management.

SAP Customer Data Platform (CDP) helps businesses manage and unify customer data across multiple channels and systems, both online and offline. It allows companies to gain a complete view of their customers, including their preferences, behaviors, and interactions with the brand(s). With SAP CDP, businesses can create unified profiles, and act upon customer data and triggers to deliver personalized experiences, improve customer engagement, and drive business growth.