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How RMB’s data strategy maximized its clients’ advertising ROI
Régie Média Belge (RMB) is the second largest advertising agency in the French-speaking part of Belgium. A few years ago, the organization decided to implement a new business model and give data a more central place. Eventually, that updated strategy improved internal operational efficiency, and enabled customers to maximize the value of their advertising space. To make that data-focused approach sustainable in the long run, RMB partnered up with delaware.