SAP Intelligent Product Recommendation (IPR)

SAP Intelligent Product Recommendation: a data-driven product configuration experience

When it comes to complex manufacturing products, it is important to fully meet a client’s requirements and translate them into technical specifications. Moreover, with digital communication channels playing a vital role in modern marketing funnel and sales process, the clients expect to have quotations after a short period of time before making first phone call to the manager or visit to the company’s office.

SAP Intelligent Product Recommendation (SAP IPR) is a data-driven AI-enchanced CPQ solution helps discrete manufacturing companies increase their revenue and sales rep productivity through implementing data-driven product configuration, streamlining quotation process and enhancing customer experience for their clients.

Translating clients’ needs and requirements into technical tasks and product specifications can be challenging. Sales reps may spend hours and days reviewing different product features and specifications, especially in case of product portfolio overlaps, and by the time a configuration draft is ready, the lead might have already swung to a competitor.

Moreover, quotation and pricing process success becomes fully dependent on the sales rep’s expertise, and if there is a need to train new sales staff or pass knowledge to the new generation, productivity may fall for the time of training.

SAP Intelligent Product Recommendation automates the most tedious aspects of product configuration, pricing and quotation process. The solution leverages historical data and machine learning to streamline the quotation process and improve customer experience for configurable products, utilizes AI and machine learning algorithms to come up with optimal proposals. Being relieved of the necessity to dig through product passports and data sheets, the sales reps can focus on the opportunities themselves, offering the most suitable solutions and improving customer experience.

SAP IPR helps make the buying process in the discrete manufacturing industry truly customer-centric

SAP Intelligent Product Recommendation accelerates the customer journey

B2B clients are becoming more willing to buy more through e-commerce.

Provide true e-commerce self-service for customers requiring complex and configurable products and stand out among competitors. The intuitive digital product configuration offers:

Most relevant recommendations: SAP IPR uses customer and sales data to provide most relevant product recommendations that meet the customer's specific needs and preferences. This helps customers to find more suitable products more quickly and with less effort.

Configuration assistance: SAP IPR guides customers through the product configuration process, suggesting compatible components or options based on their requirements. This helps to ensure that the customer gets a solution that meets their needs and avoids the frustration of making errors in the configuration process.

Product knowledge: SAP IPR provides customers with detailed information about products, including specifications, features, and pricing. This helps customers make informed purchasing decisions and understand the value of the products they are considering.

24/7 availability: SAP IPR is always available to customers, even outside of normal business hours. This offers customers the convenience of being able to research and purchase products at their own pace and on their own schedule.

Benefits of SAP Intelligent Product Recommendation

Increase revenue and margin while reducing costs through data driven decision making.

Increased sales: SAP IPR helps sales reps sell with higher efficiency by providing recommendations, configuring products more efficiently, guiding pricing decisions, and optimizing the sales process. This leads to increased sales and revenue for the organization.
Reduced training costs: SAP IPR can provide sales reps with guidance and support during the selection & sales process, reducing the need for extensive training and onboarding. This leads to reduced training costs and faster time-to-productivity for new hires.
Sales team productivity: SAP IPR can automate aspects of the sales process, such as translating customer needs into optimal products and configurations. This helps freeing up sales reps' time to focus on higher-value activities, such as building relationships with customers.

Train

Supervised Learning: advanced ML algorithms analyze and learn from data to make predictions about new data.

Deploy

Deploy trained ML models to production, this activates modern APIs and out-of-the-box runtime user interfaces.

Predict

Recommend most relevant product options based on customer needs, optimize prices & margins, estimate lead times, TCO, CO2 etc.

Grow

Increase sales revenue & margin, improve customer loyalty, drive long-term business growth

sounds interesting?

Christian Lax

SAP Solutions Specialist

contact our expert

SAP Intelligent Product Recommendation

SAP Intelligent Product Recommendation: a data-driven product configuration experience

AI and Machine learning at manufacturing sales reps’ service

SAP Intelligent Product Recommendation accelerates the customer journey

Benefits of SAP Intelligent Product Recommendation