inriver

Engage your audience with consistent product stories

inriver is a user-friendly, cloud-based platform helping marketers efficiently manage, enrich, plan, and publish engaging, consistent product information across all channels.

Today's marketers face a new reality. Creative ads or events alone won't win customers. You must deliver exceptional customer experiences across multiple touchpoints—quickly and consistently. Successful marketers combine creativity with a Product Information Management (PIM) solution. inriver helps marketers efficiently create, handle, and distribute high-quality content their audiences expect.

Marketing teams deal with vast, dispersed product information. How can you ensure your catalogues, online stores, apps, and sales materials consistently deliver accurate, attractive, and up-to-date content? inriver provides a unified platform to centrally manage product data, ensuring your customers receive a consistent, compelling experience everywhere.

Product branding is all about charming your audience with great stories.

Features that help you set sail

Supply: Easily access product data feeds from external (ERP, PLM) or third-party systems.

Enrich: Collaborate with product marketing professionals to craft rich, consistent product stories that lead to conversions.

Plan and release: Manage, optimize and schedule your content for specific channel requirements.

Publish: Distribute high-quality product information via any sales channel. Making changes at the click of a button, even after your content is published.

Learn: Gain insights into where your (potential) customers spend time and what communications they prefer – to become a true branding expert.

Consumers want instant, rich, and personalized experiences. They scan the digital marketplace for products that can meet these expectations.

Why you’ll love inriver

Quickly create high-quality product stories with minimal training, thanks to an intuitive user interface.
Easily integrates into your existing IT environment and supports API extensions via its open platform.
Scalable design lets you start small and expand functionality as needed.
Cloud-based technology ensures it's always accessible and up to date.
Boosts marketing team productivity, enabling faster creation and timely sharing of product stories.
Ensures consistency across product messaging, enhancing your overall brand image.
Drives marketing excellence, helping you attract and win over new customers.

Why choose delaware?

As an inriver partner, we can help your marketing team create and publish better stories, in less time. Our experts can provide you with consultancy, support and training services on how to (cost-)effectively acquire and manage product information from all kinds of sources and publish it easily and speedily across diverse channels.