InRiver

inRiver: engage your audience with consistent product stories

Marketers are living a new reality. A creative ad, funny TV spot or bustling event alone will not win customers’ hearts. You have to catch their eyes and create an amazing customer experience across many different touchpoints – and do it before your competitors do. The secret? Successful product marketers complement their marketing know-how and creativity with a product information management (PIM) solution. inRiver supports them in efficiently creating, handling and distributing the high-quality content their audiences expect.

The amount of product information that marketing teams must manage is dazzling, and the data is dispersed across the organization. How can you ensure that your catalogues, price lists, online store, apps, points of sale materials, etc. all use the same up-to-date product details so that your customers get ‘one version of the truth’ with a uniform and attractive look and feel? How do you publish your communications effectively across all channels? inRiver provides a single point of access to a series of applications that help you manage product data throughout its lifecycles.

Why you’ll love inRiver

• It helps you create high-quality product stories within minutes with almost no training, thanks to its intuitive user interface.


• As it’s an open platform, it’s easy to integrate into your existing IT systems and add APIs.


• It’s scalable, enabling you to start small and add functionality when needed.


• As it’s cloud-based, it’s always on and always up to date. 


• Most importantly: 
  - it boosts productivity in marketing teams, helping you save time and tell your product stories in a timely way;
  - it helps you tell a consistent product story, improving your brand image;
  - and, in the end, it drives marketing excellence, ensuring you’ll win new customers’ hearts.