HubSpot

HubSpot: driving efficiency in sales and marketing

The modern consumer is looking for more than just a product; they are looking for an engaging experience. This trend makes fostering deep and personalized customer relationships more important than ever. 

A joint study conducted by delaware and Karel de Grote Hogeschool revealed that for most companies, efforts to distribute personalized and relevant content consists mostly of sending customers personally addressed e-mails… and nothing more.

Most companies also stated that marketing automation is a top priority. The key to both streamlining your processes and providing your prospects with engaging experiences is an all-in-one platform like HubSpot.

One-stop-shop for customer relationship-building

HubSpot is a suite of software tools that gathers every relevant marketing tool into one easy-to-use platform. Featuring a rich, intuitive GUI, HubSpot gives you the power to ensure that you gather deep customer insights and use harness them to grow your business.

• Contacts
  Manage contacts, link companies, create forms, use lists or manage workflows all based on real-time consolidated information.
• Content
  Create landing pages, blog posts, e-mails or even CTAs using the tailor-made templates based on your own styling. Host them directly in HubSpot using the Content Optimization System or on your own website.
• Social
  Publish posts on your social media channels via HubSpot. Monitor the accounts and get reports on how your posts are performing. The performance is trackable both on a global scale as on an individual contact level. 
• Reporting
  Use the Hubspot reporting tools together with your Google Analytics accounts to discover trends and to improve your campaigns. Customize the different dashboards with your specific metrics to get a clear overview in just one look.