Aprimo

Winning customers with consistent experiences

Leading marketing operations platform that let users create, manage and distribute marketing assets automatically

Winning customers over has never been as challenging as it is today. Having consistent and compelling messages at every touchpoint, online and offline is crucial. As marketers, this requires not just hefty doses of creativity, but speed, agility and efficiency. With Aprimo, the world’s leading marketing operations platform, it brings everything to the table. Create world-class customer experiences - from creation, management and distribution to evaluation.

By acquiring Belgium-based Digital Asset Management experts ADAM Software, Aprimo became the world’s first and only marketing operations solution covering both content production and publication.

Why you’ll love Aprimo

Cover the full content asset lifecycle, from creation and management to distribution. Assets are stored in one central place, where they can be used for marketing and sales purposes. This means your marketing team will save time and work more efficiently: 

• eliminates the hassle of different file versions
• banishes data inconsistencies
• prevents overlap in product offerings
• enables one-time data entry

As a result, your team will be able to distribute new, rich content to various channels rapidly and easily, while maintaining precious consistency in online and offline communications.