Master data management

Master data management

Toward a single source of truth

Master data management is the whole of processes, governance, policies and tools put in place to provide accurate and trusted business information of the right quality level, in the right form, at the right time, in the right context to the right people. 

In a world where customers can be served through multiple channels — in brick-and-mortar stores, via service centers, or online — providing consistent user experience and service quality is an absolute must. To make this possible, your stakeholders need access to the same customer and product information. In other words, they need a central database or hub that offers a 360-degree view of all your enterprise data.


Centralize your data

Today, companies are abandoning big platforms and managing data using multiple, different, often cloud-based best-of-breed systems. The result? Scattered, unreliable data. Depending on who you ask for a certain piece of information, they will rely on a different system and likely come up with a different answer. The result? The lack of a holistic overview, and no clear answers to customer-related and other questions.


To be able to provide a consistent user experience to customers across different channels, companies need one central point where all relevant data can be found: a so-called single source of truth.

Same data, different needs

While all stakeholders need access to the same data, not everyone needs to see the data in the same way. For example: your production department will have little concern for commercial copy, while the marketing department won’t need to know about product lead times. That’s why intelligent master data management also focuses on providing the right information to the right user at the right time. In this way, the full potential of the data can be unlocked, paving the way for your business to grow toward truly smart.

we have an affinity for data, and we know how to deliver effective solutions to bridge the gap between technology and business

Starting with master data management

As a one-stop-shop for everything data, delaware differentiates itself from competition through experience and proven cases. We have affinity with data, and we know how to deliver effective solutions. In this way, we bridge the gap between technology and business, help you choose the right architectural style for master data, and translate this into a working solution.

How we can help you

  • create awareness through workshops, business games and quick scans
  • define improvement programs and offer vision, strategy and roadmaps
  • execute transformation at your company
  • build your business process architecture, monitor it, and train your people

Why choose delaware?

  • We offer a structured approach
  • We offer end-to-end solutions
  • We collaborate closely with your team
  • We have 15 years of experience in business transformation in numerous industries

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