Advanced insight & activation
With the right insights, you can move from static, assumption-based activities to dynamic and relevant data-driven marketing and sales engagement.
Do you really know who your customers are and what they want?
Our customer insights experts focus on identifying and optimizing the moments of truth across the customer journey. We strive to offer an effortless experience to your customers in order to foster sustainable loyalty. Instead of making assumptions about who your customers are, what they want and what will generate value for your business, we help you reveal the true power of your customer data.
Getting to know your customer better is a prerequisite for any successful digital transformation. Find out how customer moments contribute to creating effortless experiences.
Voice of the customer
Start listening closely to your customers’ needs. Use their real behavior and preferences to create customer experiences that are easy and seamless, thus fostering sustainable customer loyalty.
Persona definition
We combine data and persona mapping to bring customer segments to life without losing track of growth opportunities and revenue potential. It’s about focus and alignment of priorities.
Customer journeys
Given the complexity of customer interactions today, customer journeys are visual maps that help you identify pain points across the buyer journey. We focus on ensuring simplicity and seamless experiences.
Loyalty and ambassadorship
An effortless experience encourages long-term customer loyalty. Putting the customer first requires more than sending out a few special offers, however. We combine data and marketing activation to forge lasting emotional links between your business and your customers, enabling you to become a ’love brand’.
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Tech Talks: GenAI in ERP
A recent coffee chat with a customer got me thinking - ERPs are powerful but often clunky and complex. Enter GenAI. When combined, they enhance each other’s strengths, making ERPs smarter, more intuitive, and proactive.Imagine an ERP that anticipates your needs, simplifies complex tasks, and fosters collaboration across teams. With GenAI, the learning curve fades, routine tasks are automated, and your team can focus on innovation. read more
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Unlocking Strategic Alignment through Integrated Planning: A Recap of Our BTP Exploration Workshop
In today’s fast-paced economy, strategic alignment across all departments is essential. Integrated planning is the key to achieving this, enabling businesses to crowdsource plans, make confident decisions, and succeed.At delaware we’re committed to helping you transform into an Intelligent Enterprise. To support this, we recently hosted a two-day workshop, “Becoming an Intelligent Enterprise with Data, Analytics, and Extended Planning,” in collaboration with SAP on July 29th and 30th, 2024.
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How can we put generative AI to work? 5 use cases
We all know generative AI or genAI has far-reaching implications for arts and entertainment, and even in healthcare and education the impact is palpable. But what about day-to-day business challenges? Can this omnipresent technology really make life easier for you and your stakeholders, or is it all just marketing speak? Our in-house AI experts Sven Arnauts and Wouter Labeeuw discuss the challenges – and opportunities – of making genAI work for you and your organization. read more/AdobeStock_708496301-(2).webp?mode=autocrop&w=580&h=580&attachmenthistoryguid=d1ce2d09-478f-47fe-90fe-8db165dc115c&v=&c=359485f2d290e2ed8f9d6f3c0d0889cfc66cbd4c0caab6d4b37dd101dd2cc173)
GenAI in Finance: how to ensure governance and maximize returns
Driven by AI, finance departments are pivoting from traditional analysis to a more streamlined, automated approach that focuses on planning, risk management, and strategic decision-making. But that’s not the only way in which AI and genAI are changing work for finance teams. The CFO, together with the CIO, also plays a key role in AI selection, adoption, and governance. read more
