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UX & design
Experience design isn’t about building a good-looking website. It is about translating the visitor’s actual needs at every step in the customer journey into an intuitive surfing experience. Discover why UX & design are key to engaging users.-
Creating the right content for the right persona is a must. Based on captured insights, we map your existing content onto the content needs of each persona. Using a solid content marketing approach, we build a website that delivers the information and stories your users are looking for.
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Based on the content inventory, we build an information architecture that ensures content is accessible through intuitive click paths.
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Wireframing involves building the skeleton of the website and discussing functionalities and experience independently from colours and images. These can then be assembled into a clickable prototype for user testing.
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Last but not least, we develop a visual identity that reflects your brand identity and supports the click paths of the users and your conversion goals. An engaging design is about so much more than pretty pictures.