The evolving playing fields for the industry
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As newer and more agile competition joins the industry, existing high tech companies must rely on the innovations to adapt their supply chains to be more responsive, and build businesses that can quickly adapt.
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The buying habits of technology buyers have evolved where more significant independent decisions are made before contacting a salesperson. Customers are demanding higher value as the software industry shift to a subscription-based model.
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The tech industry has seen a significant shift from hardware a software. Today, tech companies must redefine their products to better support new business models and deliver excellent customer outcomes.