Generative AI (GenAI): beyond the hype, towards the future

Beyond the hype, towards the future

Since OpenAI launched ChatGPT in November 2022, organizations around the world have started exploring and capitalizing on the potential of generative AI (GenAI): content creation based on large language models. Because it speeds up processes such as writing texts, generating code, documentation, research, and more, there is always a significant impact, regardless of the sector. So take the time to reflect and debate: which processes and activities in your organization can be more intelligent, more automated, more efficient...? What does GenAI mean for you, your people and processes, and your technology and systems?

Generative AI is more than just a trend. That’s why we want to support every delaware customer in their GenAI journey, regardless of their sector. We’re helping organizations to create a GenAI roadmap, and to pursue the direction that’s right for them: applying GenAI where it delivers added value, not just AI “because everyone else is doing it”. Get ready to navigate an ocean of future-proof possibilities: enterprise search, meta data enrichment, and many other treasure troves.

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You & GenAI

Generative AI presents a multitude of new capabilities, but shouldn’t be a goal in itself. Instead, it should be a vital part of your business strategy and operational model; a way to use your resources more efficiently. How can GenAI improve your operational efficiency? Even minimal use of GenAI can be enough to organize your processes differently, leaving more time for value-added activities. The benefits will depend on your specific organization, but here are just a few:

saving time and money
enhancing your customer experience
next-level personalization
boosting creativity and knowledge sharing
fostering your digital transformation
…

Business and management consulting

Together, we’ll analyze your business, and find out where and how GenAI can create added value.

Technological expertise

We’ll build and support GenAI solutions, and enrich your technologies wherever it’s relevant to you.

Funding and co-sponsorship

We want to lower the threshold for GenAI experiments. That’s why part of our investments are earmarked for new customer cases. Want to play around and test the GenAI waters before fully diving in? We can provide the buoys.

One global program, three axes

To provide you with maximum support, we’ve stepped up our GenAI investments and set up a global GenAI program. Within that framework, we approach GenAI from three different perspectives, as outlined below.

These will not only help you understand GenAI’s potential for your own organizational processes. They will also make sure you use GenAI responsibly. After all, any prompt you enter can pass by an external server somewhere and pose a (potentially huge) security risk.

We proactively guide customers as they explore how GenAI can boost their current activities and create more value. We only focus on those areas where GenAI is truly relevant, in order to prevent overkill and “AI for the sake of AI”.
We practice what we preach and aim to optimize our own processes. Where is GenAI a winning addition? And where is it superfluous?
We help develop good governance practices, so you use GenAI for the right reasons. GenAI can create a website in seconds, but human intervention and quality checks will be necessary to protect your organization (and its reputation) against cybercrime.